Businesses must adapt these technologies to reach their audiences since social media networks and messaging applications have transformed the way people communicate. WhatsApp, the world’s most popular messaging app, has over 1.2 billion users worldwide, and businesses have been embracing it as part of their communication solutions.
It is now being utilized for more than just internal communications, thanks to the company’s official invitation of businesses last year. WhatsApp may now be used by businesses to communicate with their customers, even more, thanks to the addition of Snapchat-like characteristics with the new Status feature just last week.
What is the Best Way to Use Whatsapp for Business?
Here are ten ways your small business may utilize WhatsApp and the new Status feature to sell its products and services while also improving client engagement.
- Customer Service in Real-Time
Let’s face it: delivering real-time customer support is a luxury that small businesses cannot afford, but WhatsApp allows you and your small team to swiftly respond to any questions your consumers may have. Because the app supports rich media, you may give a personalized customer service experience by using text, voice, or video.
- Customer Service
Small businesses offer a wide range of services, and you can create video presentations for your customers whether you’re an electrician, carpenter, or computer repair technician. These can be simple how-tos for tasks they can complete on their own without the assistance of a professional or anything else.
Customer service can also include live-video assistance or training to help repair a problem or provide information. Customers will be able to rely on your firm as a trusted resource, and you will be in a good position to be the first person they call when they require further services.
Feedback WhatsApp messages are opened 70% of the time. Rather than calling clients for feedback, you can ask your group questions that will yield replies that are relevant to your company. This is the pinnacle of marketing research, and it’s completely free.
You can reply to your consumers’ demands and enhance your products and services based on the feedback you receive. You can communicate with your clients in a non-intrusive manner by creating inventive and interesting surveys. And their feedback is valuable, which may be rewarded with discounts and coupons to encourage future interaction, brand loyalty, and long-term customer retention.
As your WhatsApp group grows, you may use one-on-one conversation to tailor your interactions with your customers. This is especially useful for small businesses since you can establish direct contact with clients by allowing them to message you if they require a specific product, have a query, or require assistance.
WhatsApp can be used on a smartphone, tablet, or computer, so if you want to make yourself available, you will be able to communicate with your consumers at any time.
- Creating and Managing Targeted Groups
Your small business undoubtedly specializes in a specific product or service, and you can expand your consumer base by developing or targeting WhatsApp groups that are interested in related themes.
Members will share video content with connections outside of the group if they make it and provide live support. More users may consume the information, join the group, and eventually become clients as a result of this.
- Share Coupon Codes and Flash Sales
You can generate special promotional codes for your consumers to post and redeem at your business using the new Status function. Status may let everyone in your group know about your promotions by using the immediate photo and location functionality. This might be a two-hour flash sale or a one-day event to generate interest and traffic.
You can expand the promotion with WhatsApp-Status unique coupons or promotions based on interaction levels.
- Exceptional Access
Because Status allows for quick interaction, you can give exclusive access to events you’re hosting and broadcast a live feed. You can inform your audience if you have a special guest chef in your restaurant, a musician in your music store, or a well-known architect at your firm.
- Showcase Your Product
You can demo your products on Status and notify your group when you have a new item in your inventory, whether you produce them yourself or sell them as a store.
Even if the consumer does not require this product right now, knowing it is available, what it does, and how to use it will keep the product and your company in mind when the time comes to make a purchase.
To drive foot traffic to your business or website, you might organize weekly, monthly, or even daily giveaways. Because WhatsApp and Status are both free, the promotional products or services you give away are the only costs of such promotions. Any marketing venture’s overhead is significantly reduced as a result of this.
- Collaborate with companies and form alliances with influencers
You can increase the number of groups to which you belong by engaging with local businesses and partnering with influencers. They don’t have to work in the same field. However, with Status, you can join in on all of these discussions.
Even if the other groups aren’t interested in your products or services, they may mention you in WhatsApp or other social media conversations.
As a communication tool, WhatsApp continues to expand and introduce new features, such as Status, with more likely to come in the future. It’s a flexible platform for sending files, photos, and short videos about your products and services.
However, the secret to efficiently using WhatsApp is to avoid abusing the relationships you develop with your audience. Measure your interactions to ensure that each message you send is worthwhile. Don’t turn every discussion into a sales pitch. Keep in mind that other users can erase your message with a single click.
WhatsApp is now more beneficial than ever for businesses, thanks to the new Status feature. Use the current capabilities to give useful engagement with your audience as a method to spread the word about your brand and learn more about the demands of your customers.
Abdul Qadeer is highly experienced in creating engaging content that adds real value to a blog, website, or brand. He is creating content for multiple niches like technology, SEO, Marketing, Health, Education and Career Development, etc.