How to Get New Client for Your Digital Marketing
Before you can start building your digital marketing business, you need to have clients — and ideally a lot of them. But where will they come from? In this guide, we’ll give you some tips for getting started on the hunt for your first clients.
Give your clients data and insights
Giving your clients access to the data and insights you collect on their behalf is a great way for them to understand how you’re helping their business, even if they can’t always see the results of that help in real time.
Give them a view into their own marketing campaigns so they know what’s working and what isn’t. Make sure they have all the information they need from those campaigns at hand and help them make sense of it with clear, concise reports that distill complex information into easy-to-digest visuals (like graphs or infographics). Then give them a plan for how they can act on what you’ve learned about who their customers are and what works best when trying to reach them (or find new ones).
Build trust by sharing with your clients
You can build trust by sharing your expertise and ideas with clients. Share knowledge with clients by being honest about your experience, sharing your data and learning from their experiences. Explain and aware your prospects about latest and upcoming trends in digital marketing.
Suggest a trial of paid search advertising, to prove it can work for them
If you’ve done your homework, you already know that paid search advertising can be a great way to get new clients. If your prospective client doesn’t have a website yet, this is even more of an opportunity for them. The best way to get paid search advertising off the ground for these kinds of clients is by suggesting a trial period in which you manage their campaign for them for free.
This strategy has several benefits: first, because it’s a trial run, there’s less risk involved; second, the only cost involved is the time and energy needed to set up and run the campaign; third (and most importantly), it gives all parties concerned something concrete they can work with when considering whether or not they should continue working together after the trial period expires.
Offer free advice and expertise
When you’re pitching your services to a new client, keep in mind that they are probably going to be skeptical of you and what you have to offer. You need to show them that they’re making the right decision by hiring your company, which means giving them some concrete reasons why they should be working with you over someone else and there’s no better way than actually showing them how good you are at what you do.
When we send our clients our proposal, we always include some information about the work we’ve done for other clients and let them know exactly how much traffic or leads these campaigns generated for these companies—and this has helped us win several projects where it may not initially seem like there is room for growth from existing marketing efforts.
To get started with this step: make sure that when talking about previous successes (and failures), only mention things that are relevant and true; avoid exaggerating or fudging facts; don’t lie or mislead people in any way–this will come back around later on when trying to secure more business from those same customers/clients later down the line.”
Be creative about where you look for opportunities
Social media, especially LinkedIn and Facebook, are great places to begin. Many clients post their needs on these sites, so it’s a good idea to keep an eye on them and see if anything matches your skills or interests. You can also use social media in your outreach efforts posting information about yourself and what you do can help attract the right kind of clientele.
If your main focus is business development, try reaching out through professional organizations you belong too many have meetings that include roundtable discussions where members share their expertise with each other.
If there aren’t any groups related directly to digital marketing in your area (or even if there are), reach out via email and offer yourself as a speaker at one of these meetings; chances are that someone will be willing to hear what you have to say.
Be organized and clear in your communications
You want to be clear and organized in your communications. Be sure to send a well-written email, or at least make it short and to the point. Use tools that help manage your relationship with clients, such as Google Calendar for scheduling meetings, Trello for creating task lists, or Slack for team communication.
Use tools to help manage the relationship
You can use tools such as Google Docs and Trello to manage the relationship with your clients. They will let you share information, set deadlines and track progress on tasks right from your browser.
To take your Digital Marketing Agency to higher level getting clients can be a challenge, but there are many ways to do it. The key is to know who your audience is, what they need and how you can help them. It takes commitment, hard work and knowledge of your product or service.
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