If you’re running a business in Columbus, Ohio, and you’re looking to increase the visibility of your website, ranking for your branded keyword is a great place to start. But knowing where to begin is difficult if you’re not an SEO expert.
That’s where an SEO company like ours comes in. In this blog post, we’ll show you how to rank for your branded keyword in less than three months with a few simple strategies.
By following these tips and working with a trusted SEO company Columbus Ohio, you can start seeing results and attracting more qualified traffic to your website in no time.
Optimize your website for search engines
Optimizing your website for search engines is crucial if you want to rank for your branded keyword. You can do several things to improve your website’s SEO, such as conducting keyword research, optimizing your titles and meta descriptions, and creating high-quality content.
Working with an expert, in this case, is also a good idea. You can find one by searching for an “SEO agency near me” to find a company that can help you identify areas for improvement and implement effective strategies to increase your search engine rankings.
Keep in mind that SEO is an ongoing process, and staying up-to-date with the latest best practices is crucial to ensuring that your website ranks well in the search results.
Build high-quality backlinks
A critical aspect of SEO is building high-quality backlinks. These are links from other websites that point back to your website. They serve as a vote of confidence from the linking website, indicating that your website is a valuable and trustworthy source of information.
In addition, search engines use backlinks to measure a website’s popularity and relevance. To build high-quality backlinks, you can reach out to other websites in your industry and ask them to link to your website. You can also create valuable and shareable content that other websites will naturally want to link to.
It’s essential to focus on getting backlinks from reputable and relevant websites, as low-quality or spammy backlinks can hurt your rankings.
Use social media to promote your website
One way to boost your website’s visibility and drive traffic is by using social media platforms to promote your site. Social media can be a powerful tool for connecting with your target audience and increasing brand awareness.
Regularly posting links to your website and engaging with your followers can drive traffic to your site and improve your search engine rankings. Additionally, you can use social media to share high-quality content, such as blog posts or infographics, which can help to improve your website’s authority and credibility in the eyes of search engines.
If you’re unsure where to start, consider working with an SEO agency Columbus to help you develop a social media strategy that aligns with your overall SEO goals.
Use long-tail keywords
One crucial aspect to consider when trying to rank for your website’s branded keyword is using long-tail keywords. These are more specific and targeted keywords that are less competitive and can help you rank higher in search results. For example, instead of targeting “running shoes,” you could target a long-tail keyword such as “best running shoes for over-pronators.”
Incorporating long-tail keywords into your website’s content and meta tags can help you attract a more targeted audience and improve your SEO efforts. Doing keyword research and finding long-tail keywords relevant to your brand and your products or services is essential.
You’ll attract a more qualified and engaged audience by targeting these specific keywords, leading to increased website traffic and conversions.
Create a Google My Business listing
Creating a Google My Business listing is critical to optimizing your website for local SEO. By claiming and verifying your business on Google My Business, you can improve your chances of appearing in local search results and map listings. This is especially important if your company has a physical location or serves a specific geographical area.
To create a listing, visit the Google My Business website and follow the prompts to enter your business information, including your name, address, and phone number. You’ll also have the opportunity to add photos, business hours, and other details to help customers learn more about your business.
Remember to include relevant keywords in your business description to help improve your visibility in search results. Overall, a well-maintained Google My Business listing can be valuable for any business looking to improve its local SEO.
Use structured data
One way to improve your website’s ranking for your branded keyword is to use structured data. Structured data is a standardized format for providing information about a page and classifying the page’s content. By using structured data, you can help search engines understand the content of your website and provide context for your branded keyword.
This can be particularly useful if your brand name is not mentioned prominently on the page. To implement structured data, you can use a tool like Google’s Structured Data Markup Helper or consult with a Columbus SEO expert.
It’s important to note that using structured data does not guarantee a higher ranking, but it can help search engines better understand the content of your website and provide context for your branded keyword, which can ultimately improve your ranking.
Monitor your website’s performance
Monitoring your website’s performance is essential to ensuring that it ranks well for your branded keyword. By keeping track of critical metrics such as page load time, bounce rate, and conversion rate, you can identify any issues hindering your website’s performance and take steps to address them.
Several tools available can help you monitor your website’s performance, such as Google Analytics, a free tool that provides detailed insights into your website’s traffic and user behavior. If you are based in Columbus, consider using a local SEO tool like BrightLocal to track your website’s performance and identify any areas for improvement.
By regularly monitoring your website’s performance, you can make informed decisions about optimizing it for search engines and improving its ranking for your branded keyword.
Use local SEO strategies
One key aspect of ranking for your branded keyword is utilizing local SEO strategies. This is especially important if your business has a physical location or serves a specific geographic area. By optimizing for local search, you can increase the likelihood of your website appearing in search results for people searching for businesses in your area.
For example, if you own a bakery in Columbus, Ohio, you might include the city’s name in your website’s title tags, meta descriptions, and your Google My Business listing. You could also get listed in local directories and encourage customers to leave reviews on sites like Yelp.
By including these local signals, you can signal to search engines that your business is relevant for searches related to your location. Overall, local SEO is a powerful tool for helping your branded keyword rank higher in search results and reach the right customers.
Ranking for your website’s branded keyword in less than three months is achievable with a combination of on-page SEO techniques, high-quality content, and a consistent link-building strategy. By focusing on these areas and tracking your progress with tools like Google Search Console, you can improve your website’s visibility and drive more qualified traffic.
At Janszen Media, we are committed to enhancing your businesses digital strategy and online presence.