Facebook has almost 1.2 billion monthly active users. This makes Facebook one of the strongest marketing tools. Recently, Facebook has also become a marketplace, and people love it as much.
However, getting new clients is getting them to trust us is the hardest part. The strength of your Facebook reviews are directly related to your online presence. Displaying reviews allows you to create a favorable brand image and increase engagement on your website. This also helps you generate leads and drive sales on a larger level.
Therefore, in this blog, we will discuss the benefits of embed Facebook reviews on your website and how to avail of these benefits easily.
Benefits of Using Facebook Reviews on your Website
Increase Organic Reach
Having your Facebook review widget on your website is like having 24×7 brand ambassadors on your website for free. Statistics show that nearly 80% of customers check reviews before buying. Nowadays, customers want to make informed decisions. They love to hear from the actual users about the product or service.
A review widget on your website will help them be sure about your product. As a result, this will reduce the time of buying decisions. And eventually, this will work as an organic reach booster for your business and your website.
Boost credibility
Reviews are the finest form of social proof. The idea of social proof is that they look for reviews and recommendations before purchasing something. In marketing, social proof is the compliments or reviews of stars received by the product or service on social media. Once you achieve this, you are seen as a credible brand because of your visibility.
In even simpler words, social proof is what pushes a target customer to become your actual customer.
It helps you to play with the algorithm
Statistically, more than 12% of traffic is driven by reviews. This is because the reviews have relevant keywords related to your business. The more reviews you have, the more beneficial it is for your business.
This allows Google to understand your business on a deeper level, which further pushes the algorithm. As a result, you get a high rank on search engine result pages.
How to Build trust among your audience using Facebook Review On the Website
Be Transparent
Being transparent with your customers helps build brand advocacy and honesty. If you wish to remain at the top of the list of your customers’ favorites, you have to keep yourself on your toes. To achieve this, you can inform your customers about every stage of their buyer journey. You can tell them about the discounts and unavailability of the product or service you offer.
This will, later on, help you ask them for feedback on your services. In fact, after such a smooth experience, you might not even need to ask for feedback.
Be accessible
According to Hubspot research, 93% of customers are likely to make repeat purchases with companies that offer excellent customer service. Being accessible to your customers is one of the most important barriers that you can overcome in the customer’s buying journey.
This helps customers understand that you are always for them no matter what happens. Even if their order is delayed or lost in transit, you will help them out without any doubt.
Acknowledge your mistakes
Let’s face it, you have made a mistake and are dubious if you should apologize to your customers. Admitting your mistakes in front of your customers can be a difficult task for you. But this step knocks down the wall of dissatisfaction from both sides.
Showcase user-generated content on your website
Posting user-generated content on your website will help you establish great bonding with your customers. This will make them feel valued. You can aggregate your brand hashtags, reviews, pictures, and videos and embed them on your website.
This can be done easily with the help of a social media aggregator tool. These tools also provide a profanity filter that lets you remove all the content you do not want to display on your website.
They also let you customize the widgets so that your website becomes more visually engaging.
Conclusion
Without building trust, it is impossible to acquire customers for brands. Facebook reviews are a trusted way to achieve the revenue goals you can incorporate into your marketing strategies.
As a business owner, you must build trust and credibility with your customers. You can also provide a solution to their pain points. Once you do this, they will be more likely to leave a review of your product. This will help you establish a staunch relationship with your customers.
Abdul Qadeer is highly experienced in creating engaging content that adds real value to a blog, website, or brand. He is creating content for multiple niches like technology, SEO, Marketing, Health, Education and Career Development, etc.