Video marketing is becoming more and more popular, but not everyone knows how to use this tool effectively for their business or brand. There are many different ways that businesses of all sizes can benefit from creating videos. It’s a great way to connect with your audience, but finding the time or resources for creating original content can be challenging. If you are interested in video marketing, then this article is for you! We have compiled some tips to help you get started using video in your social media marketing strategy.
Why use video in social media marketing?
Video is engaging and can capture your audience’s attention, and it keeps that attention because people love to watch videos. Sometimes we want a break from reading long articles online or scrolling through social media feeds. With video marketing, you get the best of both worlds: engaging content with text and images along with the ability to watch something fun, engaging, and new.
- Video is the future of marketing – it’s what millennials are looking for
Millennials are the most powerful consumers, and the best way to connect with them is through video. Videos on social media give you a chance to communicate your brand’s story authentically that speaks directly to your audience. No matter what industry or niche – if you have something interesting going on at your business, people will want to see it.
- It has a higher conversion rate than any other type of content on social media
People are more likely to click-through and engage with a social media post that has an actual video instead of just text or images. Video marketing is all about engaging your audience, so they want what you have, whether a product or service, another piece of content on your website, etc.
- Video allows you to show off your products in action, rather than just describing them
Video marketing is an excellent way to give your audience a look at what you do. Showing off products in action rather than just describing them allows the viewer to see exactly why they should want it, leading to increased sales and brand awareness. It’s also beneficial for businesses selling services because video content helps demonstrate expertise or knowledge in a particular field.
- You can use video as an educational tool or share tips with your followers
Video can educate your audience and share valuable information with them. This can be anything from helpful tips on how to do something, insight into the inner workings of a business or industry, etc. You can also use video to introduce new products or services you are releasing to help consumers understand what it’s used for.
Types of videos you can create to market your business
- Explainer video
This type of video is typically short and to the point. They are used for introducing a new product or service, providing essential information about your business in an easy-to-follow format. These types of videos don’t have to be fancy, but they should explain what you do quickly so that consumers understand it easily.
- How-to video
If there is anything that you think many of your customers might need help with, then creating an instructional video would probably benefit them.
- Testimonials/Reviews
Showcasing customer reviews on social media sites like Facebook and Instagram helps generate trust between consumers and brands. By using third-party testimonials, businesses can demonstrate transparency through their social media marketing efforts.
- Customer support
There are many ways that customer service can be enhanced through the use of video technology. For example, a company might create an FAQ video section on their website to help customers find answers faster instead of scrolling through pages and pages of content.
- Promotional videos/commercials
If you have a product or business, it’s essential to let people know what makes your brand unique from others! A promotional video can show potential customers why they should purchase your products or services over someone else’s because you provide better value for them somehow. Make sure you choose a specific message and stick with it throughout all of your videos so that viewers get familiarized with who you are as a business.
How to film and edit a video for social media
- Choose the best camera that fits your needs and budget
- Shoot video in a well-lit area with good sound quality
- Film in landscape mode instead of portrait mode for a more comprehensive view
- Edit the video to make it look like you planned everything out perfectly
- Add text overlays, music, or other effects to create an engaging video
- Include subtitles or captions when necessary to make sure your message gets across
Tips for using videos on Facebook, Twitter, Instagram, LinkedIn, and YouTube
Facebook – post videos that are fun and engaging to generate more views.
Twitter – use a relevant custom hashtag in the title of your tweet so people can find it easier if they search for content related to your brand or industry.
Instagram – add text overlays to create exciting images with quotes and messages related to your products or services.
LinkedIn – record video testimonials from current customers talking about their experience with you on camera to help establish yourself as a leader in the industry.
Youtube – make sure that all of your videos are public to be discovered by more viewers. You should also add clear titles, subtitles, and relevant tags to help people find your content even more accessible.
We hope this article has gotten some wheels turning for those interested in using video content for social media marketing purposes. It might seem intimidating at first, but don’t let yourself get discouraged – everyone starts somewhere! Remember that quality is essential, to plan everything before shooting any footage, no matter what type of video you want to create. Good luck with getting started with all of your video marketing efforts!
Roxanne Panibio is a PR Outreach Specialist at VEED.IO.