Many companies ignore the importance of designers in formulating strategies to remain competitive in the digital age. Digital marketers are responsible for content creation and brand image design. But when it comes to content marketing, it’s more than linking to text because if you don’t have images that will appeal to the consumer, the high-quality text isn’t enough.
That’s why having qualified staff is so crucial to building a good image for your brand. Digital designers work in various sectors to improve communication and contact between the company and the public. They are usually responsible for improving the customer experience that leads to purchasing a product or service. In other words, graphic designers shape the structure and create visual information to bring customers closer to the company.
Designers have the necessary knowledge to relate to customers. For example, they master the psychology of color. That is, they know what color they use to evoke certain feelings in people who touch it.
The roles of a graphic designer include:
- Create advertising and direct dialogue with consumers;
- Develop a visual identity representing the brand;
- Develop the layout for building websites, blogs, and portals;
- Design and create logos and their uses;
- Create templates for mobile applications;
- Visual game development;
- Create ads for websites and social networks;
- Create advertising campaigns for emails;
- Create animations for companies.
How important is a digital designer to your company?
First and foremost, the company’s digital designers are like a bridge, and connecting customer needs with the brand’s marketing work. Modern society is more visible than ever before. With so many images around, consumers feel they need to be represented.
Designers use this feature to create images representing customers, identifying their needs, and solving their problems. As the designers portrayed the brand’s concept, they brought completely abstract proposals to life and created a unique image that many others on the Internet will remember.
Graphic designers play a key role in using and editing believable images for any business. The graphic designer is undoubtedly a versatile professional who can perform multiple functions at different strategic levels of the company. Design is not just a form but also a function that can determine brand positioning.
Not only for its visual recognition but also for providing a positive experience to customers who consume or interact with the company as a silent ambassador based on the goals and values of service quality. The brand image has become an important symbol of its success.
The value of a brand is not only embedded in its design, it is also related to it in many ways. Whether it’s communication and marketing, product and packaging design, graphic logos, user interface, web design, or used interior design.
To create space for consumers to visit the company, the design strategy is directly related to the company’s strategy. The designer’s role is to use his experience to solve problems and find new methods and solutions to the problems that arise every day. A company must always be one step ahead and anticipate the needs of customers and society. Through design, we create new options to address human needs and concerns.
The Covid19 pandemic has accelerated the change in people’s perceptions of the relevance of design and society. Businesses and consumers are beginning to understand that the role of design is to understand and recognize changes in their behavior and provide new answers to provide a new reality for humans.
Faced with a severe crisis that has changed consumer habits, it is expected that the market will demand a more significant response from designers due to this new perception of the sector in the post-pandemic. The reflexes triggered by the crisis have led people to put responsible consumption first and to pay attention to issues such as environmental protection, social responsibility, and the circular economy.
When conscious consumption is very popular, every campaign to mobilize combat and awareness, like the coronavirus, increases the brand’s value. It is not news that, at the beginning of the quarantine, large companies from different areas decided to rewrite their logos and slogans to encourage social exclusion and the use of masks, the two main measures recommended by the World Health Organization.
For example, Volkswagen removed the “V” and “W” from its logo, and Mercado Livre temporarily changed its appearance and replaced the logo’s handshake with an elbow tap. Mcdonald’s Brazil removed its iconic “M” “The golden bow”. Disguised its siren and Audi removed the ring from its iconic symbol.
Relevance becomes mandatory. To remain meaningful, large companies need to connect with meaningful goals. More and more consumers want transparency and consistency in the values of the brand they buy, and design is an excellent ally to conveying these values.
Facebook is another good example of the influence of images and graphic design on communication. On social media, interaction with visual content is 37% higher than interaction with written content. No matter your message, the important thing is that it is visible and has an image that matches the message you are trying to convey.
Therefore, graphic design is not only the best tool for creating a visual brand identity but also the best tool for creating concepts, products, packaging, experiences, and many other resources that differentiate the company from its competitors.
