8 Ecommerce Website Design Tips for Better Sales

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Ecommerce Website

Ecommerce Website Design Tips 

Creating an ecommerce website design requires you to consider your customers and how they want to shop. You also must ensure that your site is easy to use and looks professional. Here are some tips for creating an effective e-commerce website design:

The website should build trust with customers

As an ecommerce business owner, you know how important it is to build trust with your customers. Trust is one of the most critical factors that drive purchases from your website.

A survey by Accenture found that 56 percent of consumers surveyed said they would be more likely to buy from a company that offers them free shipping options and returns policies.

But how do you build trust in a digital world? The answer lies in designing of your perfect online space for yourself.

A simple and neat layout

A simple but neat layout will perfect your e-commerce website design. You should ensure that the form is consistent and easy to navigate so guests can quickly find what they’re looking for.

A simple color scheme helps establish a corporate image, while a single image style makes it easier to stay on topic with your design elements. The same goes for fonts: use one font throughout the site and stick with it!

To keep the website simple and clean, go for best business WordPress theme according to your business category.

Include social media buttons and a search box on your e-commerce site.

Social media buttons are essential for brand awareness and help customers find products. To increase engagement and conversions, you should include the following links:

  • Product Page URL
  • Product Category Directory (i.e., fashion)
  • Google+ Page URL and Linkedin Profile URL (if applicable)

A search box can help customers find products quickly and easily without going through each page individually. The search function should be visible on every page of your website so that it’s easily accessible at all times, not just from one particular section or category of your website.

Always make the navigation obvious

Your customers need to be able to find what they’re looking for, so ecommerce websites must have a transparent navigation system. A sound navigation system helps users quickly move around the site and see what they’re looking for. Your navigation bar should include all of your main categories, allowing customers to browse the store without getting lost.

You’ll also want a clear call-to-action (CTA) button at the top or bottom of every page that encourages users to make a purchase or sign up for an account, as well as links directly from social media posts on Facebook, Twitter, and Instagram.

Finally, ensure that all links work correctly by using clickable URL links instead of plain text within your content, so users don’t get frustrated clicking on links that don’t work correctly when navigating websites.

Create a sense of urgency on product pages

Urgency is a powerful motivator that drives people to make fast decisions. It’s widely used in online and offline marketing campaigns because it works! Urgency creates emotional triggers inside us: feelings like fear, stress, excitement, and even pleasure can drive us into action without overthinking what we’re doing.

For example:

The fear of missing out (FOMO) means that if you don’t buy right now, someone else will get what you want, so we believe something just in case! We feel pressure because there is only one copy or only X hours left until the sale ends…

Stress can also trigger us to make faster decisions; this happens when we feel overwhelmed by too many choices (like having 100 products displayed instead of 10). When this happens, our brain automatically processes less information per second, making us unable to think clearly about what’s best for us. So we pick something randomly rather than carefully considering all possible options for ourselves…

Focus on the CTA

It should be clear and visible; it should be easy to find; it should be easy to use; it should be relevant to the product or service you are selling.

In other words, customers will want to click on the CTA because it’s relevant. If you’re selling a stapler and your CTA is an ebook on writing in cursive, it will not make sense for someone who wants a stapler.

For example: “Buy Now” vs “Learn More.” The former tells me precisely what I get when I click through (the thing my finger is pointing at), while the latter only tells me where that thing is located (in this case, just below).

Create valuable content 

To stand out in your industry, you need to create valuable content that is both engaging and informative. Your content should be original, unique, and consistent in style and tone. It should also be easy for people to find your site, share via social media channels, read on mobile devices (if possible), and optimize search engines.

Make checkout simple and efficient

The checkout process should be simple and fast. Do not make your customers wait for payment processes to process. You need a secure payment gateway that allows you to accept credit cards, debit cards, and e-wallets. This way, you can get paid quickly and easily.

Please ensure you have good shopping cart software so your customers can easily place an order and keep track of their orders at all times. Some of the best shopping cart programs are Big Commerce, Shopify, and Magento Enterprise Edition, which integrate seamlessly with multiple payment gateways like PayPal, Stripe, etc.


If you’re looking to improve the design of your ecommerce website, there are many ways you can do so. Please get in touch with us if you have any questions about the tips we laid out above! We’d love to hear from you.