How To Do Marketing For The Dental Clinic

It goes without saying that marketing is essential to the success of any business, and dental offices are no different. A single dentist should be seeing between 24 and 50 new patients every month in order for their business to thrive.

To attract new dental customers, a practice must first provide a competitive product at a competitive price, followed by convenient quality services, all of which must be supported by a good dental marketing strategy to existing patients.

A SWOT analysis is always the first step when attempting to determine how to promote your dentistry business effectively. It’s just an organized method of identifying your strengths, weaknesses, opportunities, and threats if you aren’t familiar with the word.

Examine Your Competitors’ Websites

Shop your immediate competition like they’re nobody’s business. Investigate their websites, join up for their emails, look into what special deals they are now offering, and phone their offices claiming to be a new patient. Examine what they do and how they do it in order to improve your own performance!

Create A Social Media Community Through The Use Of Hashtags.

Social media provides your clinic with yet another wonderful tool for reaching out to new patients and for building or strengthening connections with existing patients. This applies to both new and current patients.

When someone follows you on social media, they will no longer only hear from you once every six months; instead, they will have a steady stream of connection with you all year long. Facebook is a fantastic medium for dental offices to create online communities of their patients and communicate with them.

Other than maintaining contact and producing dialogue, you may also give updates and information (including contact information) to existing patients, and you can solicit feedback from past clients. As a result, new patients will have more possible touchpoints and will have a better initial first impression anytime they come across your practice.

SEO Is A Powerful Tool For Outranking Your Competitors For Valuable Keywords.

It is the process of obtaining high rankings for certain keywords on Google and other search engines via the use of website pages and blog posts optimized for search engines (SEO). If you want your SEO strategy to be successful in a dental marketing campaign, you must take into consideration a variety of factors.

However, the good news is that you may concentrate your SEO efforts on emergency keywords and local search phrases in order to get speedy results.

Building a suitable digital dental office marketing strategy by ranking for phrases such as “emergency,” “near me,” and particular treatments that you provide is one of the most important steps in creating a successful campaign.

A strong online presence may assist you in developing your brand and attracting more quality traffic to your website.

Your SEO strategy is intertwined with the performance of your website, so you must ensure that your site loads fast, has content that people are searching for, and incorporates useful phrases across the site in order to be picked up by search engines like Google.

Your blogging approach will have a significant influence on the efficacy of your dental SEO campaign, so make sure you are consistently producing high-quality material that meets the demands of your clients.

If you approach dental marketing with a customer-first mindset, you will be successful, and the same holds true for your SEO strategy as well.

Make Your Message Readily Understandable To Your Audience.

Like you, your prospective patients have a lot on their plates. Make certain that they understand what you do and what you’re selling right away. They won’t bother if they have to spend time finding it out on their own.

Get rid of any clever but confusing advertisements in favor of ones that are straightforward and deliver your message at first glance. Use industry-appropriate colors (53 percent of our successful dental clients use blue and white on their postcards), images of smiling people, and a bold headline to convey your message.

Reminders for Appointments

Increasing the number of patients in your office is only one aspect of expanding your practice. Just as important is maintaining good working connections with your current patients.

A fantastic option to re-engage with them is to send them appointment reminders or reminders to arrange their appointment, which is an effective strategy to ensure that they receive the treatment they require.

Appointment reminders can be sent in the following formats: 

• Emails 
• Texts
• Phone calls (although this may be the least favored mode) 
• Postcards (although there is always the possibility that they will be lost or delayed in the mail)

Many clinics utilize a mix of a tangible reminder, such as a postcard, and a digital reminder, such as an email or text message, to remember patients.

Final Remarks

Although being proactive is often considered to be preferable to being reactive, there are instances in which a prompt response may be both timely and beneficial. Just make sure that reactivity is carefully controlled by putting it in place.

It’s better to err on the side of caution than to spend weeks or months trying to recover from a costly social media faux pas that occurred because a responsive post wasn’t completely thought through. 

By adopting these dental marketing company activities in 2022, you will be able to broaden your reach, strengthen your connections with current and prospective patients, and boost your practice income in the coming year.