Do you want to start with a guest blogging website or guest posting? Is lack of knowledge the biggest obstacle in starting guest posting? Well, don’t worry; we at blog oceans have covered you! But before actually starting with the steps, let us understand what guest posting is?
In simple words, It contributes some content to another person or brand’s website or blog! This whole tactic is called guest blogging. Do you know what a writer acts as in a guest posting? Well, in a guest posting, a writer acts as a contributor. Here the writer can also be called a guest author who submits content to a publisher. The most interesting thing to note is that the writer submits content to a website that doesn’t belong to his or his organization.
So, what is the point of doing guest posting here? The simple idea is to support marketing, SEO initiatives, and PR! Experts believe that the practice of guest blogging is very helpful! What these benefits are, let us understand! Marketing experts believe that guest posting works well as a marketing tactic. The reason behind this is that it is symbolic. This means that it benefits both publishers and writers!
Publishers often develop the write for us initiatives to find relevant, valuable, and high-quality content. This is done to keep their audience stuffed with wonderful content! So, what are the potential benefits of guest blogging?
Why do firms invest in this?
The potential benefits of guest posting include:
- Helps to reach a new audience.
- Helps to build relationships.
- A good way to reach a new audience.
- Wonderful tactics to grow your email lists.
- An effective way to increase social media following.
- A good way to drive traffic to the website.
- An effective way to increase brand awareness in the public domain.
- Helps in building backlinks which help to boost the SEO of the website.
Now when you are familiar with the benefits of guest posting, it is time to know the execution part!
Determine The Guest Posting Goals:
Do you know what the smart guest posting strategy is? It is as simple as knowing the goals! If you know what results you want, it will help you make a schedule and a road map for this! A good roadmap will take you to the destination!
You may have a goal of increasing brand awareness, or you may want to introduce your product and services. The goal may be improving the visibility of social media or boosting SEO and marketing. So, the basic idea is when you know the basic idea, it will help you to prepare a logical roadmap to reach the destination.
What Are The Guest Posting Opportunities?
Are you not sure how to find the guest posting websites? Well, there are a few ways to help you out! So, the first suggestion is to start looking for sites interested in the type of content your audience wants! If you are unaware of this, then start searching for it. There are many tools available to help you out!
The next suggestion is to find sites similar to your ideal guest posting sites. Knowing the site’s users use more frequently makes it easy to target them and get favorable results! And the most important suggestion is to start searching with the competitors’ posts! This is going to give you an insight into what the end-user wants! And this way you can manage things in the best way.
Time To Qualify The Guest Posting Sites:
Now is the time to finalize the guest posting sites.
Please make a list and start comparing them on the grounds of
- Target audience
- Size of audience
- Amount of traffic
- Solidity in the authority of traffic
And choose the best suited for your strategy!
Time To Develop Blog Idea:
Once you have chosen the platform, it is time to work on the blog ideas! Look what the new interests of the audience are. Always post the things which are in the interest zone of your audience. This will help you to come up with a better response! You can even get the idea from the guest posting websites! Also, look for the needs of the publishers. This is also a key point to consider!
Create A Guest Post Pitch:
Do you know how to get the attention of the publisher? It is simply by exercising pitching! The fact is that guest posting is not an easy task. Having a publisher and running it on another guest posting website is another challenge! So, the trick here is to catch the publisher’s attention by pitching your posts.
For this, you need to contact the right person. Then you need to check the guidelines. Most importantly, don’t forget to add proof of your quality and value!
Write A Post Worth Publishing:
Even if your pitch is being accepted, there is still a challenge to write a post that the publisher would like to publish on the site. So, what do you have to do about this? You need to follow the guidelines. Make sure that you are not over promotional. This is going to impact negatively. Make sure to add some value via your content. This is the most important thing!
Time For Follow Up:
The next step in the process of guest posting is follow-up! The work doesn’t end here. You need to maintain a cordial relationship with the publishers and write to them again and again for the follow-up! Make sure that you also help the publisher to promote the post! This can be done by sharing it on social media, responding to the comments, and taking the benefits of other tactics!
Don’t Forget To Track The Guest Posting Results:
Your work is still not over! There is an important task which many people ignore to be done! This is looking at the performance! This is very important to track the results for every work you do! Make a list of guest postings and add the link there. Make a column of remarks and fill it with the actual performance of the work. Calculate return on investment and track the results.
Conclusion:
So, the crux of the topic is that guest posting includes a series of steps that need to be fulfilled to make a workable schedule and strategy! Follow these steps to take your guest posting to another level. Don’t forget to keep track of everything. This will help you to decide your future course of action!
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