For a quick start, How Facebook ads work. Open an ad account. If you need a new ad account, set up a campaign, set up an ad group, and set up an ad Moderation Payment. For those who want to understand how Facebook determines which ads to show, Campaign goals Monitor the effectiveness of a campaign. Facebook Pixel Loaded Audience catalog work with bidding and budget optimization. Facebook advertising company plays an essential role in the growth of your platform.
How Facebook ads work
Facebook Ads manager allows you to advertise products or services to users who fit the given characteristics: they live in the right location, are interested in certain topics, and lead a suitable lifestyle. Thanks to this, you can show the ad not to everyone in a row but only to those who are most likely to be interested in the offer.
Facebook has wide ad placement options. You can run ads not only within this social network and in Messenger but also on Instagram and in applications connected to Facebook’s Audience Network.
You can choose exactly where you want to place ads on each of the sites, for example, to show in the main feed of Facebook and Instagram but not to show in Stories.
Facebook advertising allows you to finely select an audience for advertising. Install a Facebook pixel on your site to show ads to people who have visited product pages or added them to their shopping cart.
If you have a customer base, for example, their email addresses, you can upload them to your advertising account and show them ads on social network pages. This will help make advertising more accurate: work with the most interested audience. Let’s go deeper into these options.
Opening an ad account
The instruction will be in the interface in Russian. If you have Facebook in English, you can change the language: Settings, Language and region, Facebook language, and Edit.
Facebook is constantly experimenting with the interface. The location of the buttons and the text on them may change.
For example, your profile photo may not be on the right in the top menu, but to the left, then the menu will be opened by clicking not on the avatar but on the icon with the down arrow. Do not be alarmed if the picture on your screen is slightly different from the screenshots in the article.
We want to show the general principles by which advertising on Facebook works. They do not depend on the location of the buttons or the text on them.
If you have not tried to run ads on Facebook before, then click on your avatar in the upper right corner, the “Advertise” link, and in the upper right corner, “Create Ad.” Facebook will ask you to create a page. For this, you just need to specify the name and category.
Then click Create Page, Create Ad. On the new page, in the lower left corner, click on “Go to Ads Manager” and accept the non-discrimination policy.
If you need a new ad account
It happens that an additional advertising account may be required for comfortable work. For example, in one, you plan to pay for advertising with a bank card, and in the other – you are using PayPal.
Or you want to manage different projects in different accounts, each of which has its own pixel. Facebook allows you to do this, and you don’t have to re-register on the social network.
To create a new ad account, you’ll need Business Manager, an ad collaboration tool. You can create up to 5 additional accounts using Business Manager.
The number is individual: if you have recently registered on the social network and have not yet launched advertising, you can create only one additional account. The more you spend on advertising, the more accounts you can add.
Setting up a campaign
The first thing to do to launch a campaign is to set up a goal. Decide what you want to achieve from the company. There are three types of goals: awareness, consideration, and conversion.
A goal in the Awareness group suggests that you want to introduce your audience to a company, product, or service.
Click “Continue.” On the next screen, add the name of the campaign. It is better to use something recognizable so that you can later distinguish them in the list from each other.
Choose whether you plan to optimize the budget at the campaign level. If not, then the optimization will be at the ad group level. This point will also be discussed in the second part.
What is a domain
The domain is the name for:
- website
- online store
- The portal is another online resource where it can be found on the Internet
The domain name consists of Latin and Russian letters, numbers, and symbols. When registering domains, a unique name up to 255 characters long is selected; there must be up to 63 characters between dots.
How to choose the right domain and hosting for your website
What should be the domain and what to look for when choosing commerce:
Region: For national companies, the geography of the country is selected, and for firms operating in different countries, international domains.
Number and character set: Experts do not advise using a name that is too long, as well as separating words with hyphens or other characters. The language must also match the national domain.
When choosing the best domain and hosting service, you need to know about the company’s history and positive reviews. For narrow niches, thematic domain zones are suitable.
Final thoughts
GDI Solution is the best option to choose. We are proud to say that we offer the best quality of service in the industry. Our customers can count on us to be there when they need us. We have a team of professionals who are always ready to help our clients. We have a competent crew that is always ready to assist our clients.
GDI Solutions is a creative web design agency in Singapore that specializes in website development and branding.