Debating whether to incorporate social media marketing into your business strategy or not is a thing of the past. Today, social media presence is mandatory to survive in this digital world. Now it’s up to you whether you want to plan and implement your digital marketing campaigns yourself or let experts like Antares Solutions LLC. do the job for you.
No matter whom you choose, be sure to make social networking a part of your marketing strategy as it is the best approach to reach out to your customers, create brand awareness, gather valuable insights, and generate leads.
Benefits of Social Media for Businesses
Social media has grown very powerful. It has become the key element for successful marketing strategies by providing enormous exposure to the company at a substantially low cost than other mediums. Let’s see ways in which it is benefitting businesses.
#1: Improved Brand Awareness
There are hardly any people who don’t use Instagram, Facebook, or Twitter in this digital age. Therefore, social media is a great tool to spread brand awareness across several digital platforms while keeping the feel and content consistent across them. A reliable and trusted brand can only be built by applying similar brand recognition elements on all social accounts such as logos, color schemes, and so much more.
Through social media, you can maximize the visibility of your products. Constant reminders leave a strong impact on customers’ minds. By keeping the existing customers regularly updated and potential consumers aware of your offerings, you increase the chances of potential sales.
#2: Increased Website Traffic and SEO Ranking
It is not surprising that a recurrent social media presence leads to increased traffic on the business website. A higher number of brand mentions builds curiosity among potential users. The purpose of social media is to influence a diverse audience in a customized and informal way and lead them to your website to compel them to make a purchase.
Smart businesses tend to add links to their websites whenever they share a video post or a photo across their social media accounts to drive more traffic flow to their websites. By adding your website link to your account bio, you make it simple for prospective customers to find you.
Integrating social media into your marketing strategy can also help you create a positive impact on your website’s ranking on SERPs. Additionally, by adding backlinks to your blog posts, you enable search engines to discover your website and rank it for particular keywords.
#3: Enhanced Customer Service
When you reach out to a brand, you expect a quick response in return. A digital account is an ideal way to fulfill this demand. Through your business social media account, you can interact with your customers more often. By replying to a customer comment or query on a post timely, you build credibility in the minds of consumers which can lead to enhanced customer experience even if the followers haven’t made a purchase yet. Such interaction goes a long way in leaving a positive impression on the followers and can convince them to purchase in the near future.
There are many ways in which businesses can provide customer assistance on social media platforms. You can help them know when their desired product will come back in stock, respond to their complaints efficiently, thank them for a positive review, and so on. However, it is not important to be available 24/7; you can mention your business hours so customers can get an idea of when to expect a response.
#4: Gather Important Consumer Insights
Through social media, businesses can monitor customer behavior and patterns. Facebook, Instagram, and Twitter have built-in data analytics tools that gather valuable data about customers and measure their responses. Information like age, gender, location, preferences, and interests, help businesses understand their customers better and tailor marketing strategies according to the target market to generate more promising results.
#5: Lead Generation at Minimum Cost
Unlike conventional means of advertisement such as commercials, newspaper ads, and billboards, the cost per lead generation from social media marketing can be considerably lower. This means that the business will have higher returns due to low costs and increased sales volume as a result. Another advantage is the availability of paid ads on Facebook, Instagram, and other social media websites which lead to a higher and customized customer reach and increased demand for the company’s products and services at relatively lower prices than other mediums.
#6: Better Organic Visibility
Social media has a lot of untapped potentials. The backlinks, likes, and shares alone do not affect website rankings. A good social media reputation and a high level of engagement are essential for a higher probability of being appropriately ranked by search engines. It is important to understand that search engines are becoming smarter by the day and continuously improving their algorithms to rank websites based on valuable content instead of excessive usage of keywords. If your content adds value and is relatable, interesting, and informative, it can increase the organic visibility of your website.
