As a construction company, you know that your website is the first impression your business makes on potential clients. You want to make sure it’s a positive one.
The best website design for construction should capture your brand’s identity and show the world what you do well. But it’s also important to have certain pages that provide information that most people want when they visit your website.
1. High-Quality Images
As part of an effective construction website design, high-quality images are an essential component. They help potential customers understand what your company does and the quality of your work. They also allow you to communicate your brand’s values and mission.
When choosing the right file format for your images, consider file size, resolution, and image dimensions. You’ll want to select a file size that won’t slow down your website’s loading time.
Hi-res files can be large, but they’re worth it for the quality of the pictures you’re displaying. Generally, anything over 3.5 megabytes (MB) is considered high-res.
If you’re creating a print or large poster, you might need to use a higher-quality image than for a sticker set. If you’re just showcasing artwork on your website, however, low-res images can be ideal.
The best file formats for displaying high-quality images online include PNG and JPEG, which can be used with a wide variety of devices. You can also choose to display an image in a more compressed form, such as TIFF.
2. Easy Navigation
Your construction website is your front door, and visitors need to be able to find all the information they need quickly and easily. If you fail to provide this, your site will be a bad experience for your users and you may lose out on new clients or customers.
To make your construction website easy to navigate, ensure that you have clear navigation buttons, links to all of your content, and a simple menu structure. These elements will help your website to be user-friendly and encourage your visitors to return to your site in the future.
Having videos on your homepage is also a good idea as it makes the site more engaging and will encourage your visitors to continue reading. If you don’t have a video, you can still use a slideshow of your construction projects or other photos.
In addition, make sure that you have a form for prospects to fill out if they want more information about your services. This will allow you to get in touch with them and convert them into customers.
One of the most important things that you can do to make your construction website design easy to navigate is to keep your website load speed as fast as possible. This will ensure that your site is easy to use on mobile devices and prevents visitors from leaving your site when it doesn’t load.
3. Clear Call-To-Actions
When you want to convert visitors to customers, it’s important that your website includes a clear call to action. Whether you’re asking someone to give you a call, download a white paper, or sign up for an event, having a clear CTA is critical.
Using clear call-to-actions is also one of the best ways to make your website stand out from other construction companies. They’re a great way to draw in new clients and increase sales.
A strong construction company web design should include an attractive home page with large header photos that represent the company’s best work. These photos are a great way to engage viewers and get them excited about the construction company’s work.
The homepage can also be used to highlight the company’s values and showcase the different ways they can help people in their lives. Rogers O’Brien’s homepage copy uses language that inspires and uplifts users, which helps build brand loyalty.
In addition to this, the McKinstry website includes a Build the Future page that highlights its commitment to sustainability and inclusion. This helps prospective clients connect with their core values and better align with the construction company’s goals.
When designing a construction website, you should always think about the purpose of your site. For example, if your website is designed for a small business, then your main goal might be to generate more leads or sales. But if your website is designed for a larger organization, then your primary goal might be to build relationships with your potential clients.
4. Minimalist Color Palettes with Bold Accents
The color of your website plays a huge role in its design. Your choices of colors should be aligned with your business goals and your target audience. For example, if you want to be perceived as a bold and innovative business, you’ll use different colors than someone who wants to be perceived as conservative.
One way to create an effective minimalist color palette is to choose neutral shades of several colors. This will give your design a calming and restful feeling.
Alternatively, you can create a minimalist color palette that has bright accents. The bright blues and greens in this example are vibrant and eye-catching. These are ideal for a business that emphasizes sustainability or eco-friendly practices.
Pink is another popular color for minimalist design. It’s also a feminine color that can be used to create a warm and cozy mood.
This pale pink is very delicate and feminine, but it’s not overpowering. You can add highlights to the pink shades to create a more striking look.
Browns are another great choice for a minimalist color scheme. These hues evoke earthy autumnal feelings and rustic woods. They work well with grays and other more neutral colors to provide a balance to the scheme.
In conclusion, if you want to create an effective construction website, consider using these colors. They’ll help you stand out from your competition and attract new clients.
In addition to these tips, it’s important to remember that your website should have a contact form. This will make it easier for prospects to reach you and shorten the buyer cycle. You should also place a link to your contact form on every subpage of your website.
5. Professionalism
Professionalism is a combination of traits, skills, and behaviors expected from people who have specialized knowledge and experience in a particular field. They should be respectful and able to maintain integrity, and they should always act in the best interests of their company or organization.
Business professionalism consists of meeting commitments, producing excellent work, and developing a courteous attitude toward co-workers and clients. It also involves exceeding expectations, striving for higher standards, and seeking opportunities to advance both the organization and yourself.
A construction website that focuses on professionalism makes sure to show visitors the people behind the company, rather than just their services. This helps visitors feel more connected to the team.
It also provides a glimpse into the quality of their work. Their portfolio section is full of pictures, videos, and project studies that showcase their previous projects. They also include a link to their social media pages so that visitors can keep up with the latest news and projects.
In the end, a construction website that combines professionalism with great design is a surefire way to get results. These websites are all about establishing social proof and showing that you’re the best at what you do.
In addition to showcasing their past projects, website designs for construction should have a page for staff bios and a contact form. They should be located in the header or footer of the website, and they should be easily accessible to site visitors.
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